The Evolution of Indian Film Poster Art: From Hand-Painted to Digital Designs

Abstract

The visual representation of a film plays a pivotal role in attracting audiences, and Indian film 
poster art has undergone a significant transformation over the years. From hand-painted posters 
that defined the pre-digital era to the highly polished and digitally designed visuals of the 
contemporary film industry, these posters reflect both the technological advancements in design 
and the changing cultural narratives of Indian cinema. This paper explores the evolution of 
Indian film poster art, tracing its origins, key developments, and the impact of technological 
advancements on design trends. The study examines the transition from hand-painted to digital 
posters, discussing the cultural, technological, and aesthetic shifts that have influenced the visual 
marketing strategies of Indian cinema.